from zero to brand messaging in three steps.
i have spent a borderline-embarrassing number of hours on brand discovery, diagnosis and development. here’s how you and i will work together.
step 1 : discovery
what this is: fact-finding conversations with everyone who knows your brand. customers, partners, employees and key stakeholders, to name a few.
why this matters: i LOVE the discovery phase. it’s absolutely vital, and a great opportunity for me to ask and listen well before i start to write for you.
what discovery brings: i get an accurate picture of your brand, what makes it special and how we should talk about it to differentiate from that pesky competition.
fun fact: in my career, foundational brand messaging like taglines and mission statements sometimes strike me like an inspirational bolt of lightning. but other times, that foundational message is said in passing by someone i talk to in the discovery phase.
step 2: diagnosis
what this is: the middle ground where i review my mountain of discovery notes to figure out the exact messaging your brand needs.
why this matters: every brand is different, and your specific wants and needs will vary. we don’t move forward until you give the green light.
what diagnosis brings: a new perspective on the messaging and tactics your brand needs (and the stuff that’s not actually important).
fun fact: this step is sweet relief to you and your team. turns out, you don’t need to do everything or be a fit for everybody. in fact (brace yourself), it’s much better if you’re not. you just gotta find your people and know how to talk to ‘em.
step 3: development
what this is: the fun part! i write everything to lock in your brand’s unique and human messaging that resonates internally and acts like a magnet externally.
why this matters: you’re about to have all the messaging you need, and more importantly, the clarity and confidence you’ve been looking for to tell your brand’s story the right way.
what development brings: tagline, mission statement, headline variants, voice guidelines, elevator pitches, scripts, reasons to believe. it’s all on the table.
fun fact: i am a lifelong subscriber to the “you know it when you feel it” philosophy. your new brand messaging might be 100% perfect, or it might need adjustments. i love honest feedback, and i use it to modify the work until you know deep in your soul that it’s a keeper.
psst. there’s also a (fully optional) step 4.
my goal: give you and your team everything you need to handle (and absolutely crush) brand messaging yourselves.
however,
if this is partnership of ours fits like cinderellie’s glass slipper and you want me to stick around, i’m available for your ongoing copywriting needs.
and, if needed, i can bring in my ad agency partners, too.
they’re really good.