Hennig
Recruiting is a challenge for most companies in America, but for manufacturers, it’s a borderline crisis. Immensely skilled workers are retiring in droves, and it’s not always clear who (or what) will replace them.
That’s the bad news. The good news is, many manufacturing companies are wonderful places to work, filled with top-tier people, high technology and immensely satisfying tasks. That’s what Hennig Power Protection needed me to promote.
The company builds larger-than-life enclosures that house crucial backup generators for companies that absolutely cannot lose power under any circumstance. Think data centers, healthcare facilities and utility companies.
Hennig didn’t need customers—they were backordered for years. They needed to hire hundreds of good people as quickly as possible to fill the orders.
To help get the word out, we partnered with the Rockford IceHogs, the minor league affiliate of the Chicago Blackhawks. That setting was the perfect place to introduce a new recruiting campaign: Your Next Power Play.